A social media campaign is a well-planned marketing effort that uses one or more social media channels to support or reinforce a corporate goal. Campaigns are distinguished from regular social media activity by their emphasis, targeting, and measurability.
A Facebook or Instagram social media strategy should be focused on a single business goal.
Some of the most typical goals for social media marketing are as follows:
- Obtaining input from users.
- Creating mailing lists for email marketing
- Improving total brand engagement by increasing website traffic and Influencing sales directly.
Preparing for your social media campaign
Objectives must be specific and measurable. Obtain a baseline measurement of your goal metric before commencing a campaign so that you can track changes and performance during the campaign and thereafter. Goals are influenced by the medium, the message, and the intended audience. Various demographics have varying social media platform preferences, so choose the one that best fits your target audience.
Before you launch a campaign, ensure that you have all of the tools for measuring metrics in place. There are numerous free social media marketing tools that track your brand’s shares, retweets, likes, and keywords. Services such as HootSuite, Social Mention, and Addictomatic connect with your social media accounts to see who is seeing your content and how they are responding.
After you’ve set up an initial goal, define targets and a definite time frame for the campaign. It is vital to establish specific start and end dates.
It is a fantastic idea to invite users to interact with social media posts. Invite them to vote in polls, write reviews, enter contests, and join mailing lists. Give them a reason to reveal personal information. Give them incentives, discounts, and access to exclusive stuff in exchange for their time and information. Make the prizes relevant to your business if you’re holding a contest. Respond quickly to criticism, and reward positive interactions with personal attention. Promote the campaign throughout all social media profiles, even if it is only on one platform. Change the style and messaging of your whole web presence to reinforce the campaign. Campaign branding and language should be included in the headers and landing pages.
A step-by-step strategy for planning, producing, and implementing a successful social media campaign is provided below.
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- The first step is to discuss campaign details with your team. Are you promoting a special event? Is a new ebook or download now available? Perhaps you’re working on a social giving campaign with a non-profit. Recognize the ultimate goal of the campaign you’re running. What action do you want a user or follower to take after seeing your post? Is the goal clearly communicated while being entertaining, likable, and shareable? How will you evaluate the campaign’s success?
- It is now time to determine what type of content you will require for each social networking platform. You might want to compose a short video for Facebook and Instagram. A Facebook event requires a one-of-a-kind banner image. You may also need to create images for social networking sites such as Twitter and Pinterest. To make this procedure work, you must first understand how each channel works.
- You’ll need to invest in social media advertising if you want people to see and interact with your postings. If you haven’t used the advertising possibilities related to each social media channel yet, start with one and experiment to find what works best for your audience and content.
- Create a calendar with your schedule on it as the next stage in the planning process. When and on what days of the week will you post content to your social media platforms? What messaging and copy would you use to increase engagement? On a calendar template, such as the one below from one of our campaigns, you can provide a broad idea of what each day of the promotion will look like for the week or month.
- Create graphics to go along with it.
- It is now time to establish a plan! You’ve formulated a plan. You’ve got a calendar. You have excellent content! Everything is now ready to be combined in your favorite social media scheduling tool.
- Being present on your profiles is a crucial component of social media management. Using the administration tools we covered before, you can configure notifications on your phone. If someone comments on your Facebook post or tweets at you, you’ll be able to respond right away.
- Follow up after the event or marketing, if necessary.
- Analyze the situation and make any required changes.
- If you want to stay ahead of the game, keep your friends close but your rivals closer.
- You might also select a non-competing brand as a source of inspiration and aspiration.
- Create buyer personas, remembering to include media, bloggers, and influencers as personas while designing your buyer personas.
- What happens once you’ve finished all of these steps?
You can find yourself on a different path as a result of your new social media strategy.
