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Google Ads vs Facebook Ads: What’s the Difference?

What exactly are Google Ads and how do they work?

Google Ads, formerly Google AdWords, is a pay-per-click (PPC) advertising network where businesses can purchase advertisements. These advertisements appear in search results on or on other websites via Google’s Search Partners or Display Network.

What precisely are Facebook Ads, and how should they be used?

Facebook Ads, like Google Ads, are sponsored advertisements that show on Facebook. Advertisements on Facebook can appear in a variety of places, including:

Unlike Google Ads, which appear to have active user intent, Facebook Ads appear to have a more passive user intent.Ads will appear in the Newsfeed of users who are not actively looking for a product or service.

Advantages of Google Ads Identifying Potential Audiences There are many different ad formats to pick from. Equal Opportunity for Advertisers

The Google Ads auction is divided into three stages: Advantages of Facebook Ads Targeted Audiences Lookalike audiences